- Surf excel believes that dirt and experiences are a gateway to unleashing human potential and encourages mothers to push their children to learn by experience, while Surf excel takes care of the dirt and tough stains. When children go out to play and get dirty, they don’t just collect stains. They experience life, make friends, share and learn from each other. This helps them get stronger and get ready for the world outside. A leader in the Indian detergent market, Surf excel has constantly innovated ahead of market and launched different product formats to cater to changing needs of Indian consumers. Surf excel offers outstanding cleanliness on a wide range of stains and multiple products suited for bucket wash and machine wash environment. Surf excel is engineered with modern and path-breaking technology that offers consumers benefits such as tough stain removal, easy dissolution, superior fragrance and much more.
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